Thaindian News

By Ranjan Bhaduri
Jan 12, (THAINDIAN NEWS) Verizon is hogging all the limelight after announcing the launch of Apple iPhone on its network in USA but that does not mean AT&T its arch rival is licking its wounds silently. So far AT&T was the only wireless carrier in USA to sell iPhone and the buyers did not have any other choice. However, this is not going to be the case any more. Needless to say Verizon will add to its user base and a number of existing AT&T users will also flock to AT&T. However, the industry veterans are divided in their opinion regarding how Verizon’s announcement and launch of iPhone will affect the business prospects of AT&T in USA. AT&T has adopted a new strategy to survive the Verizon onslaught and has come up with a new range of offers.

AT &T said “For iPhone users who want the fastest speeds, the ability to talk and use apps at the same time, and unsurpassed global coverage, the only choice is AT&T”. To counter the impact of the Apple iPhone launch by Verizon AT&T is trying to highlight what it thinks the limitations of the CDMA technology. It has also claimed that Verizon’s data speed will be slower. The CDMA iPhone users will not be able to access the benefits of the blazing fast 4G network. It is true that Verizon iPhone will run on its existing 3G network and will not support GSM and LTE.

AT&T also said that on its network the battery life of iPhone is better due to the differences in the two technologies. It is not known if other carriers are mulling an iPhone launch.