Presents ‘Kindle’ Worth $139 As Its Rivalry Against Apple Intensifies

July 30th, 2010 - 7:39 pm ICT by Pen Men At Work  

202166-kindle2_180 July 30, 2010 (Pen Men at Work): Jeff Bezos the chief executive officer of Inc. can be credited with diminishing prices and contributing features to the Kindle to shield it against danger from Apple Inc. in the rapidly burgeoning marketplace for electronic readers. has now unveiled two fresh editions of the Kindle device. One of the editions consists of a $139 model that functions with Wi-Fi. The second edition comes with 3G mobile technology as well as Wi-Fi. This will facilitate the procedure of downloading books. This edition is of the price of $189. It must be remembered that Kindle happens to occupy the label of the smash hit product of

Bezos has asserted that they will concentrate on features that enable the simplification of the process of downloading and understanding books. Bezos has claimed that these features will assist to differentiate his company’s e-reader from Apple’s multi-use iPad. The Kindle happens to be the showpiece of’s policy to take advantage of the mounting consumer curiosity in digital books. is in quest of fencing in its consumers while it is still the market boss. One way it is doing this is by presenting bestselling e-books for $9.99 that can be comprehended only on the Kindle or its related software.

Bezos uttered in an interview this week that his company was endeavoring to manufacture a device that would be excellent for long-form reading. This device would be utilized if one desires to park oneself and read something for two hours.

He has mentioned that their goal on the ‘device side’ of the commerce is to employ the most up-to-date technology to manufacture the most efficient and purpose-built understanding/reading device. They desire this to be an apparatus for the masses.

The latest Kindles are leaner and less heavy than the preceding editions. The redecorated body is 21% tinier and 15% lighter. The newest ones consist of rapider page turns and sharper resolution. The newest Kindles are also created for uncomplicated reading in daylight and possess batteries that will breathe for a month on a single charge. This duration is two weeks lengthier than the earlier model.

The 3G/Wi-Fi edition is accessible in white or graphite, while the solely Wi-Fi edition emerges only in graphite. The merely Wi-Fi version has appreciably improved battery life caused by the power necessities of the 3G radio.

There are a few fresh font options. One of them is a reduced edition of the original ‘Caecelia’ font. Now, there are facilities also for Cyrillic, Japanese, Chinese and Korean characters over and above Latin and Greek scripts.

The devices will transport on Aug. 27. An announcement on the company’s website has divulged that the older edition of the Kindle that costs $189 is provisionally out of commission.

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