Amazon Unveils New $139 Kindle, as Copia Announces Upcoming $99 E-Reader

July 30th, 2010 - 11:24 pm ICT by Angela Kaye Mason  

202166-kindle2_180 July 30 (THAINDIAN NEWS) On Wednesday, Amazon announced the release of a next generation Kindle e reader that will be lighter, smaller, and have Wi Fi capabilities, with the cheapest version costing a mere $139 dollars, compared to the Apple iPad’s cost of $499, for a product which much more features, but a less visible scree, and the revelation from Copia that they will release a $99 e reader in the fall.

The Chief Executive Officer of Amazon, Jeff Bezos was said to have cut the price off the Kindle in order to help defend it against the threat of Apple’s quickly growing competition in the e reader marketplace. For this purpose, two new versions of the device were introduced, which includes a model that works with Wi Fi for $130 and a 3G version which also has Wi Fi, and costs $189. The Kindle has become Amazon’s best selling product.

Bezos shared that the Kindle will compete with Apple by focusing on those features that make it easier to download books and read them, such as the fact that the Kindle has a screen which can be seen in direct sunlight, and the iPad does not. Best selling ebooks are available at Amazon for as low as $9.99 that can only be read on Kindle software. The Kindles will have these features:

  • 6-inch E-Ink display
  • Wi-Fi and 3G ($189), Wi-Fi only ($139)
  • 21 percent smaller than previous Kindle
  • 15 percent lighter (8.7 ounces)
  • Like the new Kindle DX, screen offers 50 percent better contrast
  • 20 percent faster page turns, according to Amazon
  • 4GB built-in memory
  • Smaller page-turn buttons that are also quieter (clicking noise is nearly silent)
  • Up to four weeks of battery life from sealed-in battery (wireless turned off)
  • New “experimental” WebKit-based browser. Amazon says the updated web browser is “faster, easier to navigate, and provides a new ‘article mode’ feature that simplifies web pages to just the main text-based content for easier reading.”
  • Expanded text-speech options. New text-to-speech enabled menus allow you to navigate the Kindle without having to read menu options. You can not only listen to books aloud (certain ones, anyway) but content listings on the home screen, item descriptions, and all menu options.
  • Amazon says the new Kindle uses an improved built-in PDF reader, with new dictionary lookup, notes and highlights, and support for password protected PDFs.
  • No cover included but Amazon will sell two new covers, one of which has a built-in flip-out light for $59.99.

And with that news hitting the headlines, Copia, which is a subsidiary of DMC Worldwide has revealed their plans to release a $99 e reader by the fall. Their version will have a smaller 5 inch screen but will be in color LCD, whereas the new Kindle is black and white. Copia was said to be in the beta testing process of their new community based e reading platform.

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