Amazon Unveils Kindle E-Book Reader

November 20th, 2007 - 12:56 am ICT by admin  

On Monday, Amazon released an electronic device the company hopes will leapfrog over previous attempts at e-readers and become a key step on the path to Book 2.0. The device is called Amazon Kindle. CEO Jeff Bezos said the company has been working on Kindle for more than three years with the top design objective being that Kindle would disappear in the consumer’s hands so people can simply enjoy reading.

“We also wanted to go beyond the physical book,” Bezos said. “Kindle is wireless, so whether you’re lying in bed or riding a train, you can think of a book and have it in less than 60 seconds. No computer is needed — you do your shopping directly from the device.”

Book 2.0 Revolution?

Newsweek’s Senior Editor and Columnist Steven Levy, the first journalist to get his hands on the Kindle, described Book 2.0 as shorthand for a revolution — one that many believe is already in progress — that will change the way readers read, writers write, and publishers publish. As the leading online bookseller, Amazon is strategically positioned to move things forward. And Bezos seems to be taking the challenge seriously.

Kindle’s features include paperback-size dimensions, being able to change font size into an instant large-type edition, and the ability to hold several shelves’ worth of books, plus hundreds more on a memory card and a limitless amount in virtual library stacks maintained by Amazon. The device is not just for books: Users can subscribe to newspapers and magazines as well.

The Kindle Store currently offers more than 90,000 books, as well as hundreds of newspapers, magazines, and blogs. Customers can search, browse, buy, and download from this wide selection wirelessly from the Kindle. The same Amazon shopping experience customers are accustomed to is offered in the Kindle Store, including customer reviews,…

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