purchase intentions

Women more likely to buy clothes if models look like them - curvy, short


March 1st, 2011 - 4:11 pm ICT by ANI
New York, Mar 1 (ANI): Women are more likely to buy clothes if the models are more reflective of them - curvy, short, ethnic, according to a researcher from Cambridge University.Using fake ... Read more...

Posted in Life Style |

Online ads not always a hit with consumers


June 15th, 2010 - 6:01 pm ICT by ANI
Washington, June 15 (ANI): When it comes to advertising on Internet, eye-catching pop-up graphics and videos on related websites might not really clock with privacy-concerned consumers, according to a study.The first large-scale ... Read more...

Posted in Business |

Ads can blur the shady reputation of products


February 2nd, 2010 - 12:28 pm ICT by IANS
Sydney, Feb 2 (IANS) Ads can blur the shady reputation of a product with positive imagery, says new research. For instance, advertising the Chinese origin of a toy can be as successful as ... Read more...

Posted in Sci-Tech |

Good looks don’t sell if customer is a woman


August 13th, 2009 - 2:03 pm ICT by IANS
Sydney, Aug 13 (IANS) Female customers are less likely to buy an item from a shop if they feel the sales girls are more attractive than they are, according to a study. The ... Read more...

Posted in Business |

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