product placement

Kareena gets the brandwagon for ‘Heroine’


August 31st, 2012 - 3:03 pm ICT by IANS
Mumbai, Aug 31 (IANS) Women-centric films have caught the right attention in recent times, thanks to unique content and strong roles. But for "Heroine", Kareena Kapoor has gone a ... Read more...

Posted in Entertainment |

Justin Bieber Gets Booed By The Spectators At The Madison Square Garden


February 4th, 2011 - 7:03 pm ICT by Pen Men At Work
February 4, 2011 (Pen Men at Work): Justin Bieber’s product placement did not gel with the Knicks’ supporters on Wednesday night. Earlier, on that day, Bieber had strolled on the red carpet ... Read more...

Posted in Entertainment |

Just the Red Bull logo ‘can give your performance wings’


February 1st, 2011 - 6:43 pm ICT by ANI
Washington, Feb 1 (ANI): A new study has found the personality of a brand can influence a consumer to act in ways consistent with that personality when exposed to brand imagery, like ... Read more...

Posted in Health Science |

Lindsay Lohan’s first photo is tainted with product placement


August 26th, 2010 - 6:50 pm ICT by Sampurn Wire
August 26, 2010 (Sampurn Wire): Lindsay Lohan and controversies are like best friends they can never stay away from each other for a long time. The first public picture of ... Read more...

Posted in Entertainment |

Tobacco product placements still prominent in teen films


April 29th, 2010 - 3:53 pm ICT by ANI
Washington, April 29(ANI): Tobacco imagery continues to feature in films rated suitable for kids and young teens, even though significant decline has been witnessed in cinematic presentation of smoking over the past ... Read more...

Posted in Health Science |

Blame childhood obesity on TV ads on junk food


February 10th, 2010 - 5:06 pm ICT by IANS
Washington, Feb 10 (IANS) The link between TV viewing and childhood obesity is directly related to children's exposure to ads that publicise unhealthy foods, says a new study. Conducted by Frederick J. Zimmerman ... Read more...

Posted in Sci-Tech |

Shoppers less likely to buy from crowded stores


April 21st, 2009 - 2:02 pm ICT by ANI
Washington, Apr 21 (ANI): A new study has found that although shoppers are attracted to crowded stores, they are less likely to buy anything from there.For the study, researchers used Pathtracker, ... Read more...

Posted in Life Style |

De Niro, Pacino sue US watch company over identity theft claims


March 5th, 2009 - 3:16 pm ICT by ANI
New York, March 5 (ANI): Robert De Niro and Al Pacino have filed a lawsuit against a US watch company and a film distributor for 10 million dollars claiming identity theft.The ... Read more...

Posted in Entertainment |

Booze ads may lead to underage drinking


February 6th, 2009 - 1:45 pm ICT by ANI
Washington, Feb 6 (ANI): Alcohol advertisements seen on TV, magazines, and at concession stands at sporting events or concerts, may lead to underage drinking, according to a review.A large systematic review ... Read more...

Posted in Health Science |

Celebrity endorsements improve consumers attitudes toward brands


September 26th, 2008 - 5:48 pm ICT by ANI
Washington, Sept 26 (ANI): Celebrity endorsements play a pivotal role in improving consumers outlook towards a product, say researchers.The researchers suggest that individuals who love a rap artists music are likely ... Read more...

Posted in National |

Love the star’s music, love the products in the video


September 26th, 2008 - 12:07 pm ICT by IANS
London, Sep 26 (IANS) Love a rap artist's music, and you may develop fond feelings for products placed in that artist's rap video. After the release of Busta Rhymes and Puff Daddy's ... Read more...

Posted in World |

The red carpet has turned into product placement: Julie Christie


February 23rd, 2008 - 5:17 pm ICT by admin
London, Feb 23 (ANI): Veteran actress Julie Christie believes that the red carpet isnt what it used to be, insisting that the whole tradition has turned into product placement.The 68-year-old actress, who ... Read more...

Posted in Entertainment |

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