premiumisation

India’s biscuit industry heading towards premiumisation (Feature)


May 3rd, 2012 - 5:27 pm ICT by IANS
Kolkata, May 3 (IANS) India's Rs.150-billion ($3 billion) biscuit industry, the third largest in the world, is witnessing a major shift towards 'premiumisation' as consumer preferences change, fuelled by soaring ... Read more...

Posted in Feature |

Subscribe