journal of consumer behaviour

Trendy moms wish to look like their daughters

July 27th, 2011 - 9:21 am ICT by IANS
London, July 27 (IANS) Ever wondered why a lot of middle-aged women dress up like girls younger to their age? A study has found such women are actually trying to ... Read more...

Posted in Life Style |

Parents’ preference for nutritious food withers when buying for kids

September 5th, 2010 - 5:20 pm ICT by ANI
Washington, Sep 5 (ANI): New research shows that parents' preference for nutritious foods goes down to 50 percent when they're selecting products for the kids, rather than for themselves.The likely explanation is ... Read more...

Posted in Health Science |

Ads can blur the shady reputation of products

February 2nd, 2010 - 12:28 pm ICT by IANS
Sydney, Feb 2 (IANS) Ads can blur the shady reputation of a product with positive imagery, says new research. For instance, advertising the Chinese origin of a toy can be as successful as ... Read more...

Posted in Sci-Tech |