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Brand loyalty can rob you of time, money

November 5th, 2010 - 3:25 pm ICT by IANS
Washington, Nov 5 (IANS) Beware of loyalty to a brand - it can rob you of your time, money, energy and reputation, researchers say.A study by the University of Southern California ... Read more...

Posted in Life Style |

Brand bond has much stronger impact on consumers than thought

November 5th, 2010 - 2:47 pm ICT by ANI
Washington, Nov 05 (ANI): Can you become so emotionally attached to a brand that if forced to buy a competitor's product, you suffer separation anxiety? Well, the answer is yes, according to ... Read more...

Posted in Business |