brand positioning

Zee TV gets new aqua logo, to focus on women


June 20th, 2011 - 12:41 am ICT by IANS
Mumbai, June 19 (IANS) Zee TV, the flagship channel of the Zee Network, Sunday unveiled its new aqua blue logo and look with the tag line "Umeed Se Saje Zindagi". ... Read more...

Posted in Entertainment |

Hero Honda hires global brand specialist Wolff Olins


March 10th, 2011 - 9:09 pm ICT by IANS
New Delhi, March 10 (IANS) Hero Honda Motors Ltd (HHML) Thursday said it has signed up international brand specialist Wolff Olins to give the world' largest two-wheeler maker a new ... Read more...

Posted in Business |

Indian businesses look to reap bounty from social networking


November 25th, 2010 - 12:57 pm ICT by IANS
By Madhusree Chatterjee New Delhi, Nov 25 (IANS) Social networking sites are beginning to change the face of business in a digitised India with companies adopting a marketing mix of online campaigns, ... Read more...

Posted in Business |

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