brand loyalty

After revolutionaries, porn stars fancy Twitter


July 20th, 2012 - 5:21 pm ICT by IANS
Washington, July 20 (IANS) After having charmed revolutionaries during the Arab spring uprising as an effective tool of communication, Twitter now appears to have caught the fancy of porn stars ... Read more...

Posted in Life Style |

Coca Cola plans to invest $5 billion in India by 2020 (Lead)


June 26th, 2012 - 6:08 pm ICT by IANS
New Delhi, June 26 (IANS) Coca Cola, the world's largest beverage firm, said Tuesday it planned to invest $5 billion in India over the next eight years on expanding its ... Read more...

Posted in Business |

Dubai fast food chain comes to Delhi


January 31st, 2012 - 7:59 pm ICT by IANS
New Delhi, Jan 31, (IANS) After establishing themselves in southern India, Dubai-based halal fast food chain ChicKing has opened its first outlet here in north India, promising unique and lip-smacking ... Read more...

Posted in Business |

Maldives now also looks to mid-market Indian travellers (With Images)


April 3rd, 2011 - 12:47 pm ICT by IANS
Addu Atoll (Maldives), April 3 (IANS) This nation of 1,192 islands on the Indian Ocean is banking on better air connectivity with India to attract the mid-market visitors from the ... Read more...

Posted in Life Style |

New Starbucks logo ‘could prove beneficial to company’


January 8th, 2011 - 3:03 pm ICT by ANI
Washington, Jan 8 (ANI): Despite general disappointment expressed by U.S. consumers in response to the redesigned Starbucks logo unveiled yesterday, scientists believe the move could do good to the company."The logo of ... Read more...

Posted in World |

Brand loyalty can rob you of time, money


November 5th, 2010 - 3:25 pm ICT by IANS
Washington, Nov 5 (IANS) Beware of loyalty to a brand - it can rob you of your time, money, energy and reputation, researchers say.A study by the University of Southern California ... Read more...

Posted in Life Style |

Taylor Swift To Perform At JFK Airport


October 29th, 2010 - 6:42 pm ICT by Sampurn Wire
October 29, 2010 (Sampurn Wire): Recent reports suggest that Taylor Swift is scheduled to give a live performance at the JFK airport on JetBlue Airlines T5 terminal on Wednesday. Fans that ... Read more...

Posted in Entertainment |

Abhishek and Aishwarya Back Out


September 6th, 2010 - 6:10 pm ICT by Sampurn Wire
September 6, 2010 (Sampurn Wire): It was supposed to be a handsome entourage of the "Raavan' team. The three principal players Aishwarya Rai Bachchan, Abhishek Bachchan and Vikram were to ... Read more...

Posted in Entertainment |

How companies can save brands against ‘Tiger Woods’ backlashes


May 19th, 2010 - 12:47 pm ICT by ANI
Washington, May 19 (ANI): When a firm picks a single celebrity to endorse their brand, it can backfire - just like Tiger Woods' recent indiscretions affected Accenture. Now, a new research ... Read more...

Posted in Business |

How companies can secure brand loyalty


May 19th, 2010 - 11:56 am ICT by ANI
Washington, May 19 (ANI): When a firm picks a single celebrity to endorse their brand, it can backfire - just like Tiger Woods' recent indiscretions affected Accenture. Now, a new research ... Read more...

Posted in Business |

Lindsay Lohan ‘using rival spray-tan brand’


April 3rd, 2009 - 11:17 am ICT by ANI
New York, Apr 3 (ANI): Despite launching her own spray-tan line, actress Lindsay Lohan hasn't stopped using other brands.According to sources, the 'Mean Girls' star has employed the services of mobile ... Read more...

Posted in Entertainment |

Why our brains keep us loyal to brands


November 18th, 2008 - 12:55 pm ICT by ANI
Washington, Nov 18 (ANI): A new study has found that brand loyalty heavily influences consumers perception of competitive brands.The research team from Iowa State University, Ohio State University and College of ... Read more...

Posted in National |

Chinese exporters look to domestic market


October 20th, 2008 - 4:22 pm ICT by IANS
Guangzhou (China), Oct 20 (Xinhua) Chinese exporters, faced with falling foreign orders amid global economic slowdown, are diverting their attention to domestic markets. Qiao Guan, board chairman of the Jiangsu Hotwind Sauna ... Read more...

Posted in Uncategorized |

Tata, Reliance ADAG most valuable brands


August 8th, 2008 - 5:58 pm ICT by IANS
New Delhi, Aug 8 (IANS) Tata, Reliance Anil Dhirubhai Ambani Group and Airtel have been identified as the top three most valuable brands in India by 4Ps Business and Marketing magazine in ... Read more...

Posted in Business |

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