India’s biscuit industry heading towards premiumisation (Feature)
May 3rd, 2012 - 5:27 pm ICT by IANS
Kolkata, May 3 (IANS) India's Rs.150-billion ($3 billion) biscuit industry, the third largest in the world, is witnessing a major shift towards 'premiumisation' as consumer preferences change, fuelled by soaring ... Read more...
Posted in Feature |
Parle eyeing 25 pc market share in snacks segment
March 25th, 2012 - 11:58 am ICT by IANS
Kolkata, March 25 (IANS) Biscuits and confectionary major Parle Products is betting big on the snacks segment for its higher growth trajectory, aiming at more than 25 percent market share ... Read more...
Posted in Business |