Strawberry business turns snooty at Wimbledon

June 20th, 2010 - 7:31 pm ICT by ANI

June 20 (ANI): Strawberries will be served at Wimbledon from the

same farm that supplies to a down-to-earth supermarket at a

cheaper price.

However, the fruit is being sold five times the price at the

Wimbledon.

The All England Club has an exclusive deal for the fruit.

Strawberries are bought from a picturesque farm in Kent at

around 25p a pop. But the ASDA is selling the same fruit at just

4.5p each.

From Monday onwards, the tennis fans will be picking up a pun

net of 10 strawberries with a dollop of cream for 2.50 pounds at

Wimbledon - up 25p on last year. But shoppers can pick up

identical Elsantas for just a pound for 300g at ASDA.

“Our strawberries are fresh each day and are washed, hulled,

served, and sold by staff who have to be paid. They are also

served with sugar and cream included in the price. We feel our

strawberries offer good value for money,” News of The World

quoted a spokesman for Wimbledon, as saying. (ANI)

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