See why David Beckham underwear causes stirJune 12th, 2009 - 5:30 pm ICT by John Le Fevre
English football legend David Beckham has brought London’s main shopping street to a standstill with his latest underwear advertising campaign.
Fans flocked to catch a glimpse of the star who attended the unveiling of a huge poster of himself wearing only a pair of underpants as part of new series of photos shot to promote Emporio Armani’s new underwear campaign
Dressed modestly in a suit, Beckham was greeted by cheers and screams from hundreds of onlookers as he stood outside Selfridges in London’s Oxford Street.
The poster shows an oiled, toned and muscular Beckham wearing just the tight-fitting underwear clutching a rope.
Beckham, 34, was asked if he enjoyed the experience and said he did not mind the photos being taken, “but when they’re unveiled it’s a little embarrassing.”
He said he did not go on special diets for the pictures to be taken but said “obviously I work out before these shoots”.
Tags: advertising campaign, cheers, david beckham, english football, football legend, glimpse, onlookers, oxford street, photos, rope, screams, selfridges in london, shopping street, special diets, standstill, underpants, underwear, unveiling