Sahara’s pull out unfortunate: BCCI
February 4th, 2012 - 3:47 pm ICT by IANSBangalore, Feb 4 (IANS) The Board of Control for Cricket in India (BCCI) Saturday termed Sahara’s pull out from sponsorship and the Pune franchise of the Indian Premier League (IPL) as unfortunate and said it hasn’t received anything in writing from the corporate major.
IPL chairman Rajeev Shukla, also a senior member of the BCCI, said it was extremely unfortunate that Sahara decided to snap all ties with the board on the day of the IPL auction.
“It’s unfortunate but we have not received any formal notice. But the show will go on. The marketing committee will take a decision. Dialogue will always continue,” Shukla told reporters here during the break after the first phase of auction.
The IPL chief executive said Sahara wanted flexibility in the rules, which they were denied.
“It would have been unfair on our part to accept their demands. It would be unfair to other franchises if we bend rules for one team,” he said.
Sahara Saturday ended its more than a decade old association with the BCCI citing instances where it has been denied “natural justice” in IPL.
“We really feel such one-sided emotional relationship cannot be dragged (out) any further. We are withdrawing from all cricket under BCCI,” Sushanto Roy, managing director, Sahara Adventure Sports Limited, said in a statement.
Sahara’s current sponsorship deal with the BCCI is worth at $719,000 per match and will end December 31, 2013. Sahara bid $370 million to become owners of the IPL Pune franchise in 2010. The company has also invested $100 million in Formula One team Force India for a 42.5 percent stake last year.
- Will clarify to Sahara over IPL rules: BCCI (Lead) - Feb 04, 2012
- Double blow for BCCI, Sahara walks out of sponsorship deal, Pune Warriors (Roundup) - Feb 04, 2012
- Sahara walks out of BCCI sponsorship and IPL (Second Lead) - Feb 04, 2012
- Sahara has not told BCCI about pullout officially: Shukla - Feb 04, 2012
- Ready to walk extra mile, but rules can't be bent: BCCI - Feb 13, 2012
- Sahara has to cite relevant agreement clause to pull out: IPL - Feb 04, 2012
- BCCI didn't bend rules for Sahara: IPL chief - Feb 16, 2012
- Cannot make exceptions for Sahara in IPL: BCCI president (Lead) - Feb 13, 2012
- Positive outcome on Sahara by this week: IPL chief - Feb 15, 2012
- BCCI chief wants to reconcile with Sahara India (Lead) - Feb 06, 2012
- BCCI to clear issues with Sahara through dialogue (Roundup) - Feb 06, 2012
- Subroto Roy slams BCCI's attitude as one-sided, arbitrary - Feb 04, 2012
- Decision Monday on Sahara-BCCI dispute - Feb 12, 2012
- BCCI softens stand on Sahara pull-out, ready for talks - Feb 06, 2012
- No one ready to pay full sponsorship of Team India: Sahara - Feb 13, 2012
Tags: 100 million, adventure sports, cricket, december 31, emotional relationship, force india, formula one, franchise, franchises, india bcci, ipl, managing director, marketing committee, natural justice, percent stake, premier league, rajeev, sahara adventure, sponsorship deal, sports limited