Sahara parts ways with BCCI, withdraws from IPL (Lead)
February 4th, 2012 - 3:47 pm ICT by IANSBangalore, Feb 4 (IANS) Sahara has decided to split with the Board of Control for Cricket in India (BCCI) and withdraw from the Indian Premier League (IPL) where it owns the Pune Warriors franchise, the company announced Saturday.
With the announcement, the 11-year-old partnership between Sahara, the main sponsor of the Indian team, and the BCCI has come to an end.
“Now after an 11-year journey as sponsors, we can say with surety that cricket has become very rich. Many rich people are there to support cricket with a strong will to do so. So, with absolute peace of mind we can exit from cricket under BCCI and are now exiting with a heavy heart,” Sahara said in a statement.
“It was an emotional decision for us to start this sponsorship but our emotions were never appreciated and many genuine situations were not given due consideration at all. We are withdrawing from all cricket under BCCI.”
BCCI claims that Sahara is yet to give a formal notice and the IPL auction 5 scheduled here Saturday will go ahead as scheduled.
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- Sahara walks out of BCCI sponsorship and IPL (Second Lead) - Feb 04, 2012
- BCCI to clear issues with Sahara through dialogue (Roundup) - Feb 06, 2012
- BCCI chief wants to reconcile with Sahara India (Lead) - Feb 06, 2012
- Cannot make exceptions for Sahara in IPL: BCCI president (Lead) - Feb 13, 2012
- Ready to walk extra mile, but rules can't be bent: BCCI - Feb 13, 2012
- BCCI gives in, Sahara India back as Team India sponsor (Lead) - Feb 16, 2012
- Double blow for BCCI, Sahara walks out of sponsorship deal, Pune Warriors (Roundup) - Feb 04, 2012
- Subroto Roy slams BCCI's attitude as one-sided, arbitrary - Feb 04, 2012
- Sahara has not told BCCI about pullout officially: Shukla - Feb 04, 2012
- Sahara's pull out unfortunate: BCCI - Feb 04, 2012
- BCCI ropes in ex-president Manohar to solve Sahara crisis - Feb 14, 2012
- Sahara has to cite relevant agreement clause to pull out: IPL - Feb 04, 2012
- Sahara hits back after BCCI rejcts its demands (Roundup) - Feb 13, 2012
- Will clarify to Sahara over IPL rules: BCCI (Lead) - Feb 04, 2012
Tags: absolute peace, auction, cricket, due consideration, emotional decision, emotions, franchise, heavy heart, india bcci, ipl, journey, partnership, peace of mind, premier league, sahara, sponsorship, surety, warriors