Reebok launches Yuvraj Singh’’s new personalised cricket bat

January 7th, 2009 - 9:27 pm ICT by ANI  

New Delhi,Jan.7 (ANI-Business Wire India): Yuvraj Singh, India’’s most sought after cricketer is joining hands with Reebok, the world’’s leading sports brand in unveiling his new personalized bat.
For the first time ever in the history of international cricket, a cricketer has used a bat sticker emblazoned with his personal design that commemorates his personality and style.
UV stands for a cool synonym of Yuvraj. It’’s contemporary, youthful and has an exuberant ring to it and has an immediate connect with Yuvraj Singh. This cool yet contemporary bat sticker design is similar to the tattoo, Yuvraj wears on his arm.
The colors black and gold have been used to symbolize dynamism, power and most of all victory. The symbol of the feather represents a desire to rise, to be unique. Its also represents self confidence and a fighting spirit.
“My bat is the most important part of my cricketing life. My bat has to stand for something I believe in and what I represent, therefore I decided to personalise it,” said Yuvraj Singh.
Sajid Shamim, Executive Director Marketing and Product, Reebok India Company said “Yuvi, as Yuvraj Singh is fondly referred to by his friends, admirers and fans, was the genesis of this new bat sticker. The wings in the design borrowed from the tattoo on Yuvraj’’s arm, represents flight, flight towards success and achievement. The black and gold colors used in the design represent power & grit of a sportsperson. And we felt that the combination of the two would symbolize dynamism which has been one quality inherent to Yuvraj Singh’’s personality”.(ANI)

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