Prasar Bharati grabs marketing rights of India-Pakistan cricket series

November 14th, 2007 - 8:23 am ICT by admin  
The bidding started on Friday night and concluded early on Saturday morning.

Prasar Bharati staked Rs 81.25 crore against Nimbus’ Rs 75 crore.

Prasar Bharati also acquired the exclusive rights for live radio commentary of the series for which it will pay 10,000 dollars to Nimbus for each of the five One-Day Internationals (ODIs) and three Test matches. (ANI)

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