PlayUp launches new products for cricket World Cup

February 11th, 2011 - 8:46 pm ICT by IANS  

New Delhi, Feb 11 (IANS) PlayUp, live and interactive social mobile gaming providers, Friday launched innovative products to capture the imagination of Indian fans during the cricket World Cup in the sub-continent starting Feb 19.The products PowerUp, Next Wicket and 6UP along with new redemption engine PSX (players Exchange) were unveiled by its brand ambassadors — former Australian captain Steve Waugh, and Bollwood actress Jiah Khan.

Rajat Kulshrestha, CEO PlayUp India, was also present during the occasion.

PlayUp products will be live during the ICC World Cup in the sub-continent.

“I have been associated with PlayUp from the start and it is an exciting way to enjoy the game,” said Waugh.

“The popularity of this game is because of the passion, knowledge and skills that fan holds for cricket. Play Up is going to add excitement for the spectators watching the game. It is intercative and fun and also tests your skill.”

Kulshrestha said they are hopeful the new products will catch on with the passionate cricketing fans in India.

“The new products will create an exciting and engaging experience with the fans in World Cup. Our live gaming products have changed the way people watch sports. All our games will be made available with the leading telecom operators of the country.”

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