Organisers of ambush marketing gimmick charged by FIFAJune 17th, 2010 - 6:31 pm ICT by IANS
Johannesburg, June 17 (DPA) FIFA has pressed charges against organisers of an ambush marketing effort during a World Cup match between the Netherlands and Denmark in Johannesburg Monday.
“We have made charges against the organisers of the ambush marketing, not against the young women who were involved. The police is still investigating the case,” FIFA spokesman Nicholas Maingot told a press briefing Thursday.
Police detained 36 women, all dressed in short orange dresses, during the Group E game in Soccer City for the marketing effort on behalf of a Dutch rival to official World Cup beer sponsor Budweiser.
Maingot also disclosed that South Africa coach Carlos Alberto Parreira, will not be charged for his comments against Swiss referee Massimo Busacca after his team’s 0-3 loss to Uruguay in a Group A match Wednesday night in Pretoria.
Parreira blamed the referee for his team’s defeat, but according to the FIFA spokesman, the disciplinary committee studied the comments and found no elements which violated FIFA disciplinary code.
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