Max New York Life is Pune Warriors India’s official team partner
April 11th, 2011 - 2:00 pm ICT by ANINew Delhi, Apr.11 (ANI-Business Wire India): Max New York Life Insurance, one of India’s leading life insurance companies, has announced its association as principal sponsor and official team partner for the Pune Warriors India for IPL season four.
Rajesh Sud, CEO and Managing Director, Max New York Life, said, “We are proud to be associated with the Pune Warriors India. With India’s recent success in the Cricket World Cup 2011, IPL Season 4 promises to be even more exciting for the millions of cricket fans across India. We wish the Pune Warriors team a great IPL season ahead.”
“Max New York Life has been associated with IPL since inception and we see this association as a step to take our IPL engagement to the next level. We have always believed in experimenting with new ideas and opportunities for the Max New York Life brand. Pune Warriors India is a new team with strong and experienced international players with a perfect mix of national talent. The team will be inspired by some of the superlative performances of their captain Yuvraj Singh in the World Cup 2011. I am confident that the energy Pune Warriors India exudes will earn them a large fan following across the country in the very first year,” added Sud.
Abhijit Sarkar of Pune Warriors India said, “We are excited to have Max New York Life Insurance as our principal sponsor and official team partner. Max New York Life is a prestigious brand to be associated with and this association will strengthen Brand Pune Warriors India.”
Max New York Life will also leverage its IPL season four association to drive focused internal and external stakeholder engagement and rewards and recognition initiatives to build on to the spirit of the T20 tournament. This would not only help drive the fan base for Pune Warriors India but also play a key role in enhancing stakeholder satisfaction and motivation. (ANI)
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