ManCrunch, A Gay Dating Site Defends Its Super Bowl Ad
February 3rd, 2010 - 9:02 pm ICT by GDBy Ranjan Bhaduri
Feb 3, (THAINDIAN NEWS) In a recent development that may enrage the gay community, CBS has denied to approve a Super Bowl ad made by the popular gay dating site ManCrunch. A CBS spokesperson said on its behalf that the super bowl ad has been rejected as it fails to adhere to the practices and ethical standards of the company. As one can easily understand, ManCrunch has not taken it lightly and it has defended the ad. In fact it would try to air the ad through some other network, as per the latest reports.
The ad, that has become one of the widely searched topics on the Internet, has a duration of 30 seconds. It shows two guys enjoying a football game together. When they reach for chips their hands touch. Thereafter they kiss each other. At that time the focus shifts to a third man who watches the kiss with sheer curiosity. The gay dating site is new and it is managed by Avid Life Media. It runs a number of adult sites. The new gay dating site has over 60000 members already.
Noel Biderman, the founder of Avid Life Media said in a recent interview that even if CBS refuses the ad it is likely to be accepted by other media outlets shortly. He also slammed CBS for rejecting the ad without doing the required amount of research. The claims of CBS that the site owners lack adequate funds were also refuted by him. He challenged CBS to check facts with the site’s advertising partners like Sirius and Fox.
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Tags: adequate funds, adult sites, advertising partners, cbs, chips, dating site, duration, enrage, football game, gay community, media outlets, noel, ranjan, sheer curiosity, sirius, spokesperson, super bowl, super bowl ad, third man, two guys