Lydia Hearst is the new face of lingerie brand Myla
July 31st, 2008 - 6:57 pm ICT by ANIWashington, July 31 (ANI): Lydia Hearst, the daughter of a kidnapped newspaper heiress Patty Hearst, has been unveiled as the new face of lingerie brand Myla.
Patty was snatched by US guerrilla group the Symbionese Liberation Army (SLA) in 1974, and later caused controversy by joining the group.
Her daughter Lydia will now front the company’’s autumn/winter collection.
Creative director Franceska Luther said that the 23-year-old model, great-granddaughter of newspaper magnate William Randolph Hearst, will bring an intelligent sexuality to the new season’’s range.
“We were delighted when the opportunity arose to work with Lydia. She has an amazing dynamic energy. She perfectly represents the Myla women,” The Independent quoted Luther, as saying.
Lydia can be seen posing in a range of 1940s-inspired underwear for Myla’’s new collection. (ANI)
- Patty Hearst's Story Revealed In MSNBC Documentary - Dec 28, 2009
- Lydia Hearst-Shaw denies she'll play Lindsay Lohan in movie - Dec 30, 2010
- Legendary woman nagaswaram artist Ponnuthai dead - Jan 18, 2012
- Hearst zebras killed by angry neighbors - Jan 13, 2011
- Hearst Zebras Killed by Angry Neighbors in California - Jan 14, 2011
- I'd love to open my hotel: Paris - Jun 24, 2011
- Obama describes Fox News as "destructive" for American growth - Sep 28, 2010
- Exhibition chronicles Gandhi-King ties - Feb 02, 2012
- Lydia Hearst Shaw to play LiLo in comic film - Dec 27, 2010
- Indian-born among Britain's new-age charity workers - Sep 07, 2008
- Madonna to expand teen clothing range - Sep 28, 2010
- TOWIE stars launch a new fitness DVD - Aug 10, 2011
- 138 designers to participate in WIFW autumn-winter 2012 - Jan 27, 2012
- Henry Hunt Unveiled New Autumn/Winter Collection - Oct 14, 2010
- World's first ever carbon neutral bra goes on sale in UK - Apr 14, 2011
Tags: 1940s, autumn winter, controversy, creative director, daughter lydia, dynamic energy, great granddaughter, guerrilla group, heiress, lingerie brand, lydia hearst, magnate william, new face, old model, patty hearst, sexuality, sla, symbionese liberation army, william randolph hearst, winter collection