Thaindian News

By Meena Kar
Oct 27, (THAINDIAN NEWS) Young fans used to consider him their heroes, but now, if they hate anyone more than Justin Bieber, it would definitely be LeBron James. This is especially applicable for all Cleveland Cavaliers fans, as the player left that team to join the Miami Heats just for the sake of more money, and apparently tried to justify himself in the latest Nike ad.

To make matter worse, the recent Nike ad displayed the best possible arrogance of the player, sugar coated with pun, satire and fake humility. The ad which has been named as “Rise” or “We Are All Witness” did very little to get his reputation or respect back. In fact it infuriated a large fraction of his fans (whom he recently lost). The ad of Nike says, “What should I do”? although the question is humble and asking for suggestion, it simultaneously gives an impression that the player has no guilt about betraying Cleveland and he is not answerable to anyone. He also throws a sarcasm on Charles Barkley, by saying that “I am no role model”. To some sources that it is no less than prostitution, as the ad tries to make money for himself and Nike, at the cost of his respect.

This Nike ad was immediately followed by the NBA opening match between Miami Heats and Boston Celtics, where LeBron James was not at his best and performed quite poorly leading to the loss of his newly joined team. This defeat fanned the fire, as his poor performance was not only met with condemn, but also gave an opportunity to hit back at the player, who failed to live up to the high standards set by him through the Nike ad quite boastfully. This gave an opportunity for the fans to insult and bad mouthed him all through out the match.