India, England WC encounter emerges as highest rated match

March 5th, 2011 - 2:28 pm ICT by ANI  

New Delhi, Mar. 5 (ANI-Businesswire India): The 2011 World Cup match between India and England, which was played in Bangalore on February 27, and ended in a thrilling tie, has emerged as the highest rated match in the last two ICC Cricket World Cups with a Peak Rating of 29.7 TVRs in the top six Metros

According to a survey, 71 percent of the audience in six metros had viewed the tournament till Match 14.

The cliff-hanger tied match between India-England has created new records not just on the field but off the field as well. The match delivered a peak rating of 29.7 TVRs according to the research agency TAM. The match averaged 17.3 TVRs in the top 6 metros for which the data is available.

Overall, 44 percent of the C&S audience viewed the match.

Reacting on the incredible ratings that India-England match has generated, Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, “There have been lots of discussions around how consumer tastes have developed and the future of ODIs is unsure. The first two weeks of ICC Cricket World Cup 2011 have put all of them to rest. We hope that the tournament will continue to deliver riveting Cricket action on the field and enthral Cricket fans in the country.” (ANI)

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