Hero Honda-IPL deal now for five years

March 7th, 2008 - 9:36 pm ICT by admin  

Mumbai, March 7 (IANS) Hero Honda have extended their association with the Indian Premier League (IPL) to five years. The company, which had initially agreed to co-sponsor the Twenty20 tournament for three years have now decided to do so for five at a cost of $22.5 million, according to an announcement made by Hero Honda MD Pawan Munjal. The title sponsors are DLF. Eight teams of Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Mohali, Jaipur and Bangalore will compete from April 18 in the IPL, which will see 59 Twenty20 matches.

The Board of Control for Cricket in India sold the eight franchises for $723 million while Sony Max and World Sport Group (WSG) secured the telecast rights for $1.026 billion.

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