GMR ropes in big brands for Delhi Daredevils

March 19th, 2009 - 7:12 pm ICT by IANS  

New Delhi, March 19 (IANS) The GMR-owned Delhi Daredevils announced its association with some of the biggest brands in the corporate sector ahead of the Indian Premier League’s (IPL) second season.
The new partners include Coke and Royal Challenge, Wrigley’s India, Virgin Mobile, Fever 104, Big Adda,, the Times of India and the Hindustan Times.

They have existing partners in Hero Honda, Adidas, Royal Challenge and Kingfisher to support the team.

“We are delighted to announce our association with some of the biggest players in the corporate world,” said Amrit Mathur, chief operating officer of the Delhi Daredevils.

“The Delhi Daredevils team being one of the top Twenty20 teams in India has terrific brand value. We are confident that with the support of these leading companies, we can further enhance this value,” he said.

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