Gay dating ad not to be shown during the Super Bowl
February 3rd, 2010 - 11:41 pm ICT by Aishwarya Bhatt
New York City, Feb 3 (THAINDIAN NEWS) ManCrunch.com is a gay dating site, and they wanted to run a gay ad during the Super Bowl, but CBS has said a firm ‘No’ to the request. CBS reviewed the advertisement and the company – ManCrunch.com too, and they decided against running the ad during the Super Bowl.
Reportedly the CBS Standards and Practices said that, “the ad was concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.” And since ManCrunch.com couldn’t get through the company, so they are going to face rejection by the other networks too, in all probability.
The spokesman for ManCrunch.com said, “It’s disappointing. We perceived the spot to be quite harmless. We just think this is just another result of the discrimination that is part of Super Bowl advertising.”
The website ManCrunch.com was launched in January 2010, and since then there has been no turning back for them, as lots of gays have joined the website. CBS claims that the site only wants publicity, and they always knew that their ad would be rejected, yet they went ahead and submitted it. So that when it is rejected, then they could cry foul, under the discrimination banner.
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Tags: advertisement, broadcast standards, cbs, city feb, dating site, discrimination, gays, new york city, probability, publicity, rejection, spokesman, standards and practices, super bowl