Thaindian News

April 8, 2010 (Pen Men at Work): Tiger Woods is one of the unquestionable legends of golfing. Currently, Tiger Woods is gearing up for his reappearance in professional golf on Thursday at The Masters. Nike has been a commercial sponsor and backer of Tiger Woods for an enormous amount of time. Nike has again exhibited its fidelity towards Tiger Woods. It has portrayed its perseverance with Tiger Woods and his charismatic professional persona.

Nike has manufactured a fresh advertisement related to Tiger Woods. The commercial consists of the voice of the deceased father of Tiger Woods, Earl Woods. Earl Woods had enacted a crucial role in the life of Tiger Woods. The advertisement is titled ‘Earl and Tiger’. It succeeds in mentioning a lot about Woods’ existing personal state of affairs in just over thirty seconds.

The advertisement has already been uploaded to the ‘Nike Golf YouTube channel’. The tone of sober reflection of the advertisement will probably succeed in getting the approval of the audience. The other brands such as Accenture and AT&T had eliminated Tiger Woods as their endorser in the aftermath of the nasty revelations of matrimonial unfaithfulness by Tiger Woods. However, Nike has stuck by its marquee golf professional.

In the advertisement, Earl Woods mentions, “I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?”

Nike certainly has a record of stimulating advertisements consisting of Woods. They created the classic ‘Hello World’ and ‘I am Tiger Woods’ spots. Nike is one of the few businesses to stick with Woods through his recent dilemmas. Therefore, in a way, it is fitting that Nike would be the one to start redesigning Tiger’s fresh commercial image.