Dhoni signs Rs.200 crore deal with sports management firm

July 13th, 2010 - 9:14 pm ICT by IANS  

Sachin Tendulkar New Delhi, July 13 (IANS) Indian cricket captain Mahendra Singh Dhoni has signed a deal worth nearly Rs.200 crore with Rhiti Sports Management and Mindscapes One, a sports and talent management firm.
The two-year contract makes Dhoni the world’s highest-paid cricketer surpassing even Sachin Tendulkar, who had signed a deal worth Rs 180 crore with Iconix, a sports management company in 2006.

The deal has mandated the two companies to manage Dhoni’s various endorsements and brand assosiations besides his corporate profile, patents and digital rights.

While Rhiti Sports is headed by Dhoni’s business associate Arun Pandey, Mindscape One is run by Pratik Sen, who earlier managed the Indian skipper’s endorsements.

Earlier Dhoni was associated with sports management firm Gameplan Sports. He joined Mindscapes Maestros in the year 2009 along with three promoters.

Currently Dhoni is associated with 22 brands including PepsiCo, Aircel and Godrej.

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