Court throws out case over IPL Bangalore team’s name

April 28th, 2008 - 8:51 pm ICT by admin  


New Delhi, April 28 (IANS) The Supreme Court Monday dismissed a lawsuit alleging that liquor baron Vijay Mallya’s Bangalore team in the Indian Premier League was using the banner ‘The Royal Challengers’ as a means to promote one of his liquor brands. A bench of Chief Justice K.G. Balakrishnan dismissed the petition that contended that by naming his Bangalore team as ‘The Royal Challengers’, the liquor baron was seeking to promote the Royal Challenge brand of liquor, produced by his United Breweries Group.

The petition was filed by Faridabad-based resident Kishan Kumar Aggarwal, who had pointed out that the Bangalore team was not merely using the name ‘The Royal Challenger’ but also the logos of the United Breweries group.

The bench, which also included Justice R.V. Raveendran and Justice M.K Sharma, remarked in lighter vein: “Why do you look for liquor in cricket?”

“Only those who drink can be attracted by these things,” observed the bench, alluding to the fact that the particular name and the logo was not going to have any effect on those who do not drink.

The bench pointed out that in any case the team was not named as the Royal Challenge, the name of the liquor brand, but as the Royal Challengers.

The bench dismissed the petition without entertaining the petitioner’s plea to ban surrogate advertisements of liquor in the country.

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