Chelsea’s bid to sell naming rights to Stamford Bridge flops
March 31st, 2011 - 5:46 pm ICT by ANI
London, Mar 31(ANI): Chelsea’s plan to sell the naming rights to Stamford Bridge, their home since the club were established in 1905, for 100 million pounds has failed to get a single serious bid.
It has been 17 months since chief executive Ron Gourlay announced that the club was ready to open talks on stadium sponsorship.
However, dozens of “blue-chip” companies have baulked at the 100 million pounds price tag for a 10-year deal, the Sun reports.
Meanwhile, Gourlay admitted that the issue is not going to be resolved in the near future.
“We are still looking for a suitable partner. If that doesn’t happen we will go down a different route,” Gourlay said.
Arsenal secured around 100 million pounds when they moved from Highbury by selling the rights to their new stadium to the Emirates airline. That deal lasts until 2021. (ANI)
- Abramovich to spend 80 million pounds to bring 'sexy football' to Chelsea - May 03, 2011
- Sauber unite F1 and football with innovative deal - Apr 30, 2012
- Anelka's future at Chelsea in doubt - Jan 24, 2010
- Emirates vows to honour 100-mn pound deal with Arsenal - Jan 07, 2010
- Cologne agree to Arsenal's offer for Podolski - Mar 08, 2012
- Qatar Amir close to buyung Manchester United - Feb 11, 2011
- Podolski turns down riches to sign with Arsenal - Mar 09, 2012
- Chelsea now eyeing 50 million pound swoop for Fabregas - Feb 08, 2011
- Podolski agrees to terms with Arsenal - Feb 29, 2012
- Chelsea sack Ancelotti as manager - May 23, 2011
- Arsenal ready to sell skipper Fabregas for 35-mn pounds - Apr 27, 2011
- Liverpool, City secure Carling Cup semifinal berths - Nov 30, 2011
- Abramovich personally funding to kick-start Chelsea's signing spree - Jan 30, 2011
- Chelsea, Man City in a race to get ace striker Torres - May 11, 2010
- Drogba all set to stay at Chelsea - Apr 29, 2011
Tags: 100 million, arsenal, blue chip companies, chelsea, chief executive, dozens, emirates airline, gourlay, highbury, london, price tag, sponsorship, stamford bridge, suitable partner, sun