Campaigns, roadshows ahead of Formula One Grand PrixOctober 8th, 2008 - 8:36 pm ICT by IANS
New Delhi, Oct 8 (IANS) Setting the pace ahead of the Formula One (F1) Grand Prix to be held for the first time in India in 2010, liquor baron Vijay Mallya’s United Breweries Wednesday launched a campaign with road shows, besides showcasing its remodelled cars.The roadshow, which has the theme “Royal Challenge-Game for Life”, will traverse the national capital and neighbouring states before ending Oct 31.
“Over 35,000 people have taken part in our campaign. We look forward to more and more enthusiastic people who would witness the Grand Prix event at Greater Noida in 2010,” United Spirits assistant vice-president (marketing) Debashish Shyam told IANS during the roadshow here.
He said with such an event, more and more people would get associated with the F1 Grand Prix. Leading industrial house JP Associates is constructing the Rs.15-billion F1 race track.
Mallya’s group formed the Force India team last year after it bought Dutch F1 team, Spyker, for $109 million.
German national Adrian Sutil is Force India’s lead driver.
“F1’s popularity in India is growing. It is evident from the increasing fan base in the country,” said P.S. Gill, chief operating officer of United Spirits.
India’s top racer Narain Karthikeyan joined the Jordan team in 2005 to become the first Indian F1 driver, creating a mass attraction for the sport in the country.
Gill added that six Maruti Swift cars are being remodelled and designed to give them a sporty look by young designer Prashant Chandra.
“These remodelled sporty cars will be given to winners of a lottery draw, whose names will be announced Nov 1,” Shyam said.
- An emotional and special moment: Mallya - Oct 28, 2011
- Age no barrier in F1, says Karthikeyan - Feb 03, 2012
- Force India's Sutil 8th fastest in opening practice at Monaco GP - May 26, 2011
- No points for Force India, Karthikeyan 21st at Turkish GP - May 08, 2011
- Karthikeyan happy with US NASCAR series - Dec 05, 2010
- New regulations will favour smaller F1 teams: Sutil - Jan 27, 2011
- Force India keen to make a mark in their home race - Jul 05, 2011
- Fans motivated me to give my best: Karthikeyan - Oct 30, 2011
- Di Resta fetches a point for Force India - Apr 10, 2011
- Chandhok, Gill shone in motorsports (2010 in Retrospect) - Dec 26, 2010
- Belgian Grand Prix: Force India disappoint, Vettel secures pole - Aug 27, 2011
- Force India bags maiden Q3 position at Chinese Grand Prix - Apr 16, 2011
- No plans to sell Force India team: Mallya - Oct 07, 2011
- Untouchable Vettel wins Indian GP - Oct 30, 2011
- HRT fails to get car ready for pre-season testing by Karthikeyan - Mar 03, 2012