CA plans to expand T20 Big Bash to reduce financial reliance on India
November 18th, 2010 - 7:26 pm ICT by ANISydney, Nov 18(ANI): Cricket Australia (CA) Chief Executive James Sutherland has revealed that there are plans to expand the domestic Twenty20 competition to create a new income stream that can reduce the board’s financial reliance on India.
“We’re very focused on not being overly reliant on one source or another and trying to spread our income and we see opportunities with the Big Bash league,” the Sydney Morning Herald quoted Sutherland, as saying.
“The value of our television rights of an Indian tour is something like six times what it is for an English tour - our budget for next year is for a profit of about 70-80 million dollars.”
“Trying to generate more income is about trying to improve the game so we have the best cricket teams in the world and a game that is more accessible,” he added.
The Chief Executive further denied talks that Cricket Australia’s financial health is in crisis.
“We’re not in crisis, and the ultimate test of our cricket team is what happens over the next seven weeks,” Sutherland said.
“That’s what it’s all about and that’s all we’re looking forward to - there’s nothing to make judgment on right now, it’s the contest against England that we’re all waiting for,” he added. (ANI)
- CA has to improve communication with fans: Sutherland - Feb 18, 2012
- Australia prune Test series against South Africa for Twenty20 - May 05, 2011
- CA calls match-fixing allegations outlandish - Oct 11, 2011
- Cricket Australia launches global hunt for new coach - Oct 18, 2011
- Katich seeking legal advice over CA hearing - Nov 01, 2011
- Haddin dropped due to poor form, says CA - Feb 17, 2012
- Pakistani, Australian cricket boards form anti-graft unit - Nov 16, 2011
- Cricket Australia to cut down on number of central contracts - Feb 24, 2012
- ICC would be silly to reject Woolf report: CA - Feb 17, 2012
- Sri Lanka slash budget, put Australia tour in doubt - Jun 28, 2011
- Committed to eradicate match-fixing: Cricket Australia - Nov 02, 2011
- Big Bash: Now watch cricket through eyes of the umpires - Jan 17, 2012
- "Pak's entire dysfunctional tour of Australia" under ICC anti-corruption scanner - May 22, 2010
- Hayden calls for right balance of Test, 50-over matches - Oct 23, 2010
- Johannesburg's Wanderers Test to go pink - Nov 17, 2011
Tags: budget, chief executive, cricket australia, cricket team, cricket teams, england, financial health, game, income stream, India, james sutherland, judgment, million dollars, morning herald, reliance, seven weeks, six times, sydney morning herald, sydney nov, television rights
