Bradman’s son asked to mediate over name exploitation

April 20th, 2011 - 1:36 pm ICT by ANI  

Adelaide (Australia), Apr. 20 (ANI): Sir Donald Bradman’s son, John, is reportedly being urged to consider mediation over the alleged exploitation of the late cricketer’s nameJohn Bradman and two other executors of Sir Donald’s estate are suing law firm Allens Arthur Robinson, claiming it breached its contract and was negligent in assigning Sir Donald’s name to the Bradman Foundation, Fox Sports reports.

Both parties told the South Australian Supreme Court on Wednesday they were well on track to go to trial for five weeks on August 2.

Justice Richard White directed them to consider mediation first, and let him know at a directions hearing on June 3.

“I want to know … their respective attitudes to mediation, in particular whether or not there is simply no point in mediation being held. I don’t want this to simply trickle on,” he said.

Bradman’s displeasure with the law firm became public in 2005 when the foundation licensed an Australian food company to market Bradman chocolate chip cookies in India.

The family at the time described Bradman as “a loved and missed family member, not a brand name like Mickey Mouse” but the foundation counter-claimed that it had confidence Sir Donald would have approved the venture. (ANI)

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