Becks better known for underwear ads than footie skills in LA!July 23rd, 2008 - 1:40 pm ICT by ANI
London, July 23 (ANI): David Beckham is better known in LA for his steamy his underwear ads rather than his famous football moves.
After one year of Beckhams 125million pounds move to America, top writers are convinced that the sportstars impact on commercials, rather than football, is highly effective.
After stripping off in a series of raunchy adverts, Beckham, 33, boosted Armani underwear sales by 30 per cent.
But Major League Soccer still struggles to rival ticket and merchandise sales generated by American football, basketball and baseball.
The LA Times suggested that Galaxy still has not quite grasped how to handle its one and only superstar.
The captain of England calls the shots, not the team that pays him 3.25m pounds a year, The Daily Star quoted the LA Times, as stating.
A source said: One year on, this is not the news David will want to hear. He has worked so hard to promote football in America but it looks like his celebrity has got in the way again.
But Beckham denied his efforts in the sport were going unnoticed.
He said of his move: Its a long-term plan to raise the profile of the game in the country and its going well so far. (ANI)
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