Ball-tracking firm Hawk-Eye goes to Sony

March 8th, 2011 - 3:26 pm ICT by ANI  

Sydney, Mar 8 (ANI): Hawk-Eye, the British-based company that provides ball-tracking technology in tennis and cricket, has been purchased by electronics giant Sony.

Financial details weren’t disclosed but sections of the British media value Hawk-Eye at around 20 million pounds.

Naomi Climer, vice president of Sony Europe, says Hawk-Eye has developed a worldwide reputation for “resolving close calls in critical sporting situations.”

Hawk-Eye is also used in snooker, while football’s world governing body FIFA could utilise the tracking system as it looks to introduce technology to rule on goal-line decisions, The Sydney Morning Herald reports.

Paul Hawkins, inventor of Hawk-Eye, said on Monday the takeover by Sony will create “immense opportunities for the sports industry.” (ANI)

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