Australia’s Big Ben Cricket Stunt Could Bring Legal Action

October 29th, 2010 - 11:56 pm ICT by Angela Kaye Mason  

Oct 29 (THAINDIAN NEWS) Australia could soon find themselves in hot water after their seemingly harmless pre-Ashes stunt in which their projected holographic images of Ricky Ponting and Michael Clarke onto London’s famous clock tower known as ‘Big Ben’.

The supposedly light-hearted stunt has backfired tremendously, since the Westminster city Council is threatening legal action against the perpetrators. the images of the captain and vice captain of the Australian team included text which read, “Don’t forget to pack the urn,” as a ballsy reference to the fact that they believe they will be taking the Ashes before the five Test series is over in Sydney.

The stunt has caused an uproar in Westminster, and a possible investigation by police, as the city council’s deputy leader, Councillor Robert Davis stated to ‘Digger’, “The Palace of Westminster is part of a Unesco world heritage site, and it’s both inappropriate and insulting for this important location and its buildings to effectively be abused in this manner. It’s also a criminal offence.

“If an organization wishes to display advertising on it, or any other building in Westminster for that matter, they should apply through the normal channels like any right-minded person with respect for the law.

“Although we’ve not prosecuted previously as such stunts are usually over quickly, we do feel now that enough is enough and we’re considering legal action. We also fear that without taking a firm stance this style of guerrilla advertising will only increase, particularly in the run-up to [the London Olympics in] 2012.”

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