Australia needs to ‘learn how to milk Indian cricket cash cow’, not fight it: Craddock

October 28th, 2010 - 1:27 pm ICT by ANI  

Sydney, Oct 28(ANI): India is the home not just of the sacred cow, but the cash cow as well, cricket journalist Robert Craddock has said.

In an article for Fox Sports, Craddock wrote that Cricket Australia officials should have nothing to fear from Indian ownership of Australian teams.

“You cannot fight India’s influence in cricket. That battle has been long lost. Australia should not be scared of Indian money propping up its own domestic scene,” Craddock wrote.

“The secret for other nations is to learn how to milk the cow, not to run scared into the next paddock when they hear a stray ‘moo’,” he added.

Craddock also believes that Indian investment would help revive domestic cricket in Australia.

“The game needs a pep pill and fast. The new city-based Twenty20 competition is a gamble Australia must take, but it needs private investment badly because it is almost certain that teams will make substantial losses,” Craddock wrote.

Earlier, it was revealed that Indian investors are trying to seize a share in the country’s Twenty20 Big Bash.

According to reports, New South Wales and Victoria have already sold shares to Indian corporations for around 60 million dollars.

It is also believed that Indian investors want a 49 per cent share in New South Wales Cricket’s ‘Blues Inc’, which is a separate business entity set up to run the state’s Twenty20 franchises. (ANI)

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