AIFF to invite bids for telecast rights of I-League
November 27th, 2010 - 5:55 pm ICT by IANSNew Delhi, Nov 27 (IANS) The All India Football Federation (AIFF) will invite bids for telecast rights for its showpiece I-League that starts December 3.
AIFF general-secretary Kushal Das told IANS Saturday that the rights will be only for the 2010-11 season.
“After ending our contract with Zee Sports, we are now looking for telecast partners. And on Monday we will formally invite bids for the telecast rights of the I-League and the Super Cup. The rights will only be for the 2010-11 season,” said Das.
Last month, the AIFF and Zee Sports terminated their 10-year telecast and marketing rights deal four years ahwead of its expiry.
AIFF, whose deal with Zee was to run till 2014, felt that it did not get the desired publicity or coverage for its showpiece I-League.
Delayed payments from Zee Sports did not help matters and after Praful Patel took over as the AIFF president the federation decided to review the deal.
Even though the deal was to run till 2014, the contract has a clause to review it after five years and invoking it the AIFF decided to terminate the contract.
Reliance Industries Ltd (RIL) and International Management Group (IMG) Worldwide are also eyeing to become marketing and telecast partners of the AIFF.
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- AIFF signs Rs.700 crore deal with RIL-IMG - Dec 09, 2010
- AIFF to call off its deal with Zee, RIL-IMG to step in - Sep 13, 2010
- AIFF to discuss proposed new I-League format with clubs - Feb 20, 2012
- AIFF at loggerheads with I-League clubs - Feb 21, 2012
- AIFF approaches Jindal, Videocon to sponsor I-League - Nov 12, 2010
- Big time football returns to Nehru Stadium with I-League - Apr 15, 2011
- I-League clubs skip last meeting of ad-hoc committee - May 04, 2012
- AIFF allows I-League clubs to register four overseas players - Jul 14, 2011
- United Sports Club gets new sponsor - Aug 04, 2011
- AIFF sets target to find sponsors for Arrows - May 20, 2011
- India could host FIFA U-17 World Cup, government assures support (Lead) - Jan 30, 2012
- Rob Baan signs two-year deal with AIFF - Oct 12, 2011
- AIFF not to release Dempo's players for I-league derby - Dec 03, 2011
Tags: football federation, general secretary, img, India, international management group, kushal das, marketing, New Delhi, praful patel, publicity, reliance industries, reliance industries ltd, reliance industries ltd ril, showpiece, telecast rights, zee sports