Bond girl villain Ivana Milicevic to endorse Oz tourism

August 23rd, 2008 - 2:47 pm ICT by ANI  

Melbourne, Aug 24 (ANI): Actress Ivana Milicevic, whos famous for her villainous role in the Bond movie Casino Royale, is to star in the tourism campaign for Airlie Beach, the north Queensland holiday spot.

The Yugoslavian actress will be arriving in Queensland to shoot for the marketing campaign meant to promote the holiday hotspot.

Milicevic, who played the girlfriend of villain Le Chiffre in Casino Royale, will be the face of Airlie Beach, which is being rebranded as the French Riviera of Australia.

And Tempo Lifestyles, the brand behind Mackay’’s 50 million dollars Bucasia Beach Resort and Spa and the new 85 million dollars luxury holiday home resort at Airlie Beach, is hoping the actor will enhance the resort’’s appeal to the cashed-up over-30s.

“We want images used in the marketing campaign not only to show the beauty of Airlie but to depict the integrated coastal lifestyle offered by a Tempo Lifestyle development,” The Courier Mail quoted Archer Property Group’’s John Archer, as saying. (ANI)

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