Yahoo! offers Malayalam content to internet usersMarch 1st, 2012 - 8:28 pm ICT by IANS
New Delhi, March 1 (IANS) Yahoo! India and Malayala Manorama, the leading Malayalam language daily, Thursday announced a partnership to deliver premium digital content in Malayalam.
“The co-branded property malayalam.yahoo.com offers the combined editorial strengths of Yahoo! and Malayala Manorama and provides a superior digital content experience for the large base of 37 million Malayalam speaking audience across the globe,” a Yahoo statement said.
Malayalam on Yahoo! India, offers local, national and global news across genres of politics, sports, business, governance, utility and entertainment.
Easy to browse and to discover, the stories connect users to their interests. Lifestyle and utility information is available in the education, motoring, health, religion & spirituality and astrology sections. Select content such as Movie, Music, and Weekend features from Manorama Online will also feature on this destination.
According to a IAMAI (Internet and Mobile Association of India) report, the Indian language audience is growing at a rate of nearly 40 percent per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population.
“These statistics indicate that there is a large base of internet users in India who are keen to access content in their own regional language,” the statement said.
Arun Tadanki, managing director, Yahoo! India and Southeast Asia, said: “Launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall internet user base in India.”
“Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience,” Tadanki added.
This latest launch the fifth in a series of language offerings from Yahoo! India that started with Hindi followed by Tamil, Marathi and Bengali.
- Yahoo! expands language base with launch of Bengali service - Feb 08, 2012
- Now watch licensed movies on Yahoo! - Aug 16, 2011
- Yahoo India launches its online video service - Nov 22, 2011
- First Vidhu Vinod Chopra online film festival on Yahoo! - May 31, 2012
- Yahoo India wants partners for regional content - Nov 15, 2010
- Malayala Manorama group executive editor elected WAN-IFRA president - Apr 09, 2011
- Big Digital launches talk Internet radio - Nov 10, 2010
- Print media business booming in india, but concerns over future - Oct 15, 2011
- Now hear mythological stories on your mobile - Dec 09, 2011
- Internet content control rule has industry backing - Aug 03, 2011
- MediaGuru partners with the Guardian for tech summit - May 04, 2012
- Media mogul K.M. Mathew was a workaholic till end (Lead Obituary) - Aug 01, 2010
- Shemaroo to release its 3D film online first - Oct 15, 2011
- Yahoo taps former Google executive as CEO - Jul 17, 2012
- IPI condemns Marxists for newspaper blockade - Nov 04, 2011
Tags: digital content, discerning audience, editorial strengths, global news, iamai, india report, indian language, internet user, internet users, language offerings, language strategy, launch, malayala manorama, malayalam language, news entertainment, next wave, regional language, southeast asia, weekend features, yahoo india