With Nokia mobiles, Delhiites discover ‘Soul of the Night’

March 30th, 2008 - 11:08 am ICT by admin  

New Delhi, March 30 (IANS) It was a car rally with a difference as a group of Delhiites followed clues received on high-end Nokia cell phones to discover the city’s “Soul of the Night”, with the winners receiving an all-expenses-paid trip to Las Vegas. Run over the weekend, the Nokia N82 Wireless Adventure saw 10 two-man teams utilise the gizmo to navigate through the streets of Delhi to discover the best hangout venues, nightspots and hidden landmarks that symbolize the spirit of the city’s nightlife.

They performed fun tasks like dancing the salsa at these spots and captured and shared images instantly through the Nseries MBlog application of their mobiles.

The adventure finished at the stroke of midnight with Anuj Gupta and his buddy Charles Mathew being the first to reach the final destination after “uncovering” Delhi’s “Soul of the Night”.

Participants in the Wireless Adventure were equipped with the latest Nokia N82 multimedia mobile that features a five-megapixel camera, built-in GPS capability and a Xenon flash that enables users take excellent photographs even at night.

Speaking on the occasion, Nokia India marketing director Devinder Kishore said: “The Nokia Nseries Wireless Adventure is yet another unique initiative from Nokia to connect individuals and communities around shared interests and passions.

“Through this campaign we are creating a platform where enthusiasts can gain insights into the soul of their city, and discover, capture and share their experiences instantaneously through their mobile devices,” Kishore added.

Nokia is organizing similar Wireless Adventures across seven countries of the Asia-Pacific region. The Mumbai and Bangalore leg of the event will take place on March 31 and April 6 respectively.

“We are overwhelmed with the response received for the Wireless Adventure in India,” Kishore said.

“This new-age tech challenge has attracted close to 25,000 entries through online, SMS and WAP registrations. It has been a challenge to shortlist the top 10 teams for each of the three cities,” he added.

The final participants were short listed after a national, month-long online quiz based on a completely user generated platform called the Nseries Soul of the City Night Guide.

The guide is the first such online where tech enthusiasts have been invited to blog their thoughts and pictures of interesting night time hangouts in their cities using their mobile devices.

“Enthusiasts from across India have been also sharing their thoughts on the soul of their city. Thus, the guide isn’t just about the usual tourist spots or commercial night haunts,” Kishore explained.

“It encompasses all these plus the elements of the city that only locals know. It’s a guide to the soul of the city - the nooks and crannies of each city that only locals know about captures the true flavour of the city,” he added.

Nokia Nseries is a range of high performance multimedia devices that deliver unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. Consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos on the go at any time.

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