Spice launches handset at Rs.599June 10th, 2008 - 9:12 pm ICT by IANS
Chandigarh, June 10 (IANS) Spice Telecom Tuesday launched a combo offer of a slim 75-gram handset with a Spice connection at just Rs.599 in Punjab, targeting the rural market. The company offers both Spice prepaid and post-paid connections, and a three-year warranty for the handset.
The prepaid connection offers one-year validity with zero rental along with a call rate of 50 paise.
In post-paid connection, the customer has to pay a monthly fixed charge of Rs.35. Call rates will be 10 paise per minute for Spice-to-Spice local and 75 paise per minute to any other local number.
“We can aptly call this ’sabka mobile’ (everybody’s mobile). It is cost-effective and easy to use and especially made for rural population. This combo offer gives economically weaker people a chance to go mobile at an affordable price,” Spice Telecom chief operating officer Subodh Srivastava told IANS.
“We are targeting rural Punjab with this combo offer. ‘Sabka mobile’ will certainly enhance our penetration in Punjab. The mobile penetration in Punjab is at 45.67 percent. Right now mobile adoption is mostly centred in the urban areas, whereas the majority of the population is living in rural areas,” Spice vice-president Mukul Khanna said.
“There is a singular kind of intelligent audio interface system giving alerts that replaces the LCD screen. So, people who can’t read can use the phone by following the audio alerts,” he added.
“It is available in different languages like English, Hindi and Punjabi. The hand-set can be charged using any mobile phone charger. There is a speed dial system that allows the users to store the often used numbers, which can be dialed with the simple push of a button,” Khanna said.
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