Thaindian News

New Delhi, June 1 (IANS) Indian digital media company Percept Knorigin (PK) said Wednesday it had signed an agreement with French telecom firm Alcatel Lucent to expand the distribution of digital entertainment content to its subscribers across India.

“PK will use Alcatel-Lucent’s digital media store (DMS) to enhance its web and mobile entertainment service, which is offered to consumers through partnerships with telecom service providers such as Bharat Sachar Nigam Limited, Mahanager Telephone Nigam Limited and Bharti Airtel,” the company said in a statement.

Digital media store simplifies the distribution of applications and multimedia content across any network to any connected device including PCs, mobile phones and TVs.

The company’s services like Adchakra, Cinecurry, HelloTV and 51010 dial-a-video has experienced rapid growth of nearly 300 percent last year. Therefore, to meet the increasing demands the company needs a robust digital media platform that could fulfill the requirements of mobile and web service providers.

With more than 1.2 billion people, India provides an enormous potential audience for the company’s entertainment content.

“We were looking at a scalable service which can keep pace with the great growth we experienced last year, one that can provide us with the capability to create services across mobile phones, tablets and laptops,” said Viraj Malik, managing director and chief executive officer, Percept Knorigin.

“Our deployment of Alcatel-Lucent’s digital media store will provide an all-in-one solution to the challenges service providers face in terms of content, platforms and business operations,” he added.

Digital media store will enable service providers offering PK services to establish personalised portals supported by merchandising tools.