Panasonic Avionics Corporation and CoKinetic Systems to Create The First In-flight B2B Developer’s Marketplace

September 11th, 2008 - 10:21 pm ICT by admin  

LAKE FOREST, California – 11 September 2008 - Panasonic Avionics Corporation (Panasonic), theworld’s leading supplier of in-flight entertainment (IFE) and communication systems, and CoKineticSystems Corporation, developer of the AirPlay IFE engine, today announced they are working together tolaunch the first IFE B2B developer’s marketplace: a combination of entertainment, advertising, andtransactional applications in a seamless, end-to-end platform. The announcement was made during theWorld Airline Entertainment Association (WAEA) conference.

AirPlay Marketplace is the first developer’s marketplace for advertisers, merchants and applicationpublishers to reach millions of passengers annually. Airplay Marketplace integrates, enhances andextends several of the tools and services Panasonic already offers its customers, including the OneMediaad management system or passenger hospitality and shopping applications. This marketplace makes iteasier for airlines flying Panasonic IFE to enhance their passenger’s experience and take advantage ofnew ancillary revenue opportunities.

“This marketplace concept is an essential element of our long term innovation strategy. It provides ameans for advertisers, merchants and application publishers to develop and deploy new and excitingfeatures. In addition, it opens up our platform to many more developers. Airplay Marketplace shouldenable airlines to realize more value from their investments,” said Paul Margis, Chief Executive Officer ofPanasonic Avionics Corporation. “We are excited to deploy this marketplace concept first with CoKinetic.”

“The technology behind the AirPlay Marketplace allows Panasonic to place access of a huge in-flightaudience within the reach of hundreds of developers around the world. Since the AirPlay Marketplaceprovides easy access to Panasonic system features, usage reporting, payment capture and aircraft on-load/off-load solutions, developers get to focus on applications and advertisements,” said Kris Stevens,Chief Executive Officer of CoKinetic Systems Corp.

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