New website to rate best magazines

November 14th, 2007 - 3:02 am ICT by admin  
What ‘Brijit’, the webiste, does is that it creates 100-word abstracts of articles from dozens of magazines and rates them.

Jeremy Brosowsky, the owner of the webiste, was inspired to start this venture because in spite of the fact that he’s an avid reader, he couldn’t find time to read the pile of paid-for magazines because of his hectic schedule. “I wished there was someone who would tell me the five stories in that pile I have to read,” Brosowsky said.

“Now, this website would try to become everyone’s best-read friend, telling people about the best magazines that they can read,” he adds.

Though this website is quite innovative, there have been precedents for the idea. Reader’s Digest became America’s most popular magazine for decades by condensing content to short and easily readable articles. Another example is of “The Week,” the National Review’s weekly magazine summary of news, written with a lot of attitude and wit.

Because the Internet is littered with good ideas that turn out to be bad businesses, online publishing can be especially tricky. So, there can be many issues on an investor’s mind before he starts on an such venture. Aspects like going mass market or niche subscription-based or free and ad-supported, original content or aggregation of other content, would definitetly have t be kept in mind.

But Brosowsky’s latest idea is already attracting interest and nearly one million dollars in venture capital from about 10 investors, including Norman Pearlstine, former editor of Time magazine and now with Carlyle Group.

“I think this new website makes a lot of sense as that’s where the web is going,” magazine analyst Mark Edmiston Edmiston said. (ANI)

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