Keep food out of sight to eat less

April 27th, 2010 - 3:34 pm ICT by IANS  

Washington, April 27 (IANS) Can eating less be as simple as leaving serving dishes on the stove and out of sight?
Researchers led by Brian Wansink, director of the Cornell Food and Brand Lab, shared findings of their “Serve Here; Eat There” study of 78 adults.

“We looked at whether serving foods from the kitchen counter, instead of at the table, would reduce the number of times a person refilled his or her plate,” Wansink said.

“Quite simply, it is a case of ‘out of sight, out of mind’,” he continued. “When we kept the serving dishes off the table, people ate 20 percent fewer calories. Men ate close to 29 percent less.”

The same strategy can be used to help increase the consumption of healthier foods, Wansink explained, according to a Cornell release.

“If fruits and vegetables are kept in plain sight, we’ll be much more likely to choose them, rather than a piece of cake hidden in the refrigerator.”

Dining environment, plate and portion size, and other hidden cues that determine what, when and how much we eat are familiar topics in Wansink’s work. He is the author of “Mindless Eating: Why We Eat More Than We Think”.

These findings were presented at the Experimental Biology conference in Anaheim, California.

Experimental Biology is an annual meeting of nearly 13,000 scientists and exhibitors from the fields of anatomy, physiology, biochemistry, molecular biology, pathology, nutrition, pharmacology and immunology.

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