Internet users don’t like paid ads along with search resultsNovember 16th, 2011 - 7:52 pm ICT by IANS
New Delhi, Nov 16 (IANS) Internet users in India do not like advertisements mixed with search results and found paid links less useful in regard to the information they were looking for, a study said Wednesday.
“Paid advertising getting interspersed with natural search results is not quite what users want,” said the study conducted by the CUTS Institute for Regulation & Competition (CIRC).
The study which was conducted in Delhi NCR, Mumbai and Jaipur among 500 respondents also said that almost one-third of the respondents surveyed clicked on the top ads, which accrue revenues for the search engine.
Nearly half the respondents stated they would never or hardly ever click on search results that they knew were ads. While more than two-thirds of respondents felt that natural search results are more useful than ads.
While a negligible one percent clicked on the side ad bar on the search results page.
The survey also said that top ads appeared on 90 percent of search result pages adding that more than half of the respondents were unable to identify the top ad bar correctly.
About 31 percent of respondents were unaware that search engines also promote their own content alongside other websites and services. Almost half of them did not prefer search engines doing so.
“The unattended issues emanating from the online markets, which affect consumers and small and medium enterprises alike, required primary research. This survey is a product of this demand,” said Navneet Sharma, director, CUTS Institute of Regulation and Competition.
- Google India unveils new search format for ads - Dec 27, 2011
- Internet users wary of backdoor snooping - Mar 19, 2012
- Competition panel launches fresh enquiry against Google - Jul 09, 2012
- Updates on social networking sites worth more than $30m a day - Apr 13, 2011
- Single Google page to display 1,000 images, text ads with images - Jul 22, 2010
- Now, Google worth one billion page views a day - Jul 22, 2010
- What's happening to your Google search engine? - Sep 20, 2010
- Wave of spams counter Facebook joy over Osama's death - May 03, 2011
- A third of men on Facebook provoke others - Apr 03, 2012
- Professional course on competition policy launched - Jan 29, 2011
- Porn site visitors 'at risk of being exploited by cyber criminals' - Jun 12, 2010
- Bing to integrate social networking with search results - May 11, 2012
- Google unveils Instant Previews, a new visual search result - Nov 10, 2010
- Users 'not willing to pay for Twitter' - Jul 25, 2010
- Google Gets A New Look To Draw Bigger Revenue - May 06, 2010
Tags: advertisements, consumers, delhi ncr, India, internet users, jaipur, mumbai, natural search, New Delhi, regard, respondents, search engine, search engines, search result, small and medium enterprises, two thirds