‘Interest in digital printing growing in India’November 25th, 2011 - 8:54 pm ICT by IANS
New Delhi, Nov 25 (IANS) ‘Crossing Currents’, a two-day conference, looked at how literary content was being produced, packaged, sold and consumed differently in the world of increasing digitisation as interest in the new media publishing is growing in India.
The conference, part of an annual ‘Globalocal’ initiative, was organised by the German Book Office in the capital and the Frankfurt Book Fair in the runup to the fair in 2012, the German Book Office said in a statement Friday.
Addressing the conference which ended Friday, Jurgen Boos, president of the Frankfurt Book Fair, said: “India currently finds itself in a unique position as it shifts into the spotlight of the media world. It is one of the largest English-speaking markets in the world.”
He said “print runs of books are increasing, even as interest is growing in digital publishing”.
“The simultaneity of the non-simultaneous is nowhere more evident than here in India - and this is true of both the current state of publishing and looking forward. The Frankfurt Book Fair has already shown that we are currently experiencing an unprecedented shift in the book industry.
“On the one hand, the value chain is breaking apart at various points. At the same time, the industry is reinventing itself,
as are its authors, editors, translators, publishers and those who produce books”" he said.
He said the literary fraternity was packing up its proverbial belongings and setting forth into a new era of publishing.
“They are leaving behind familiar terrain and venturing into new territorie”,” he said.
Delivering the keynote address at the conference, writer and politician Shashi Tharoor said the subject of the conference - ‘Crossing Currents’ — had intrigued him.
He spoke of his personal journey wit’ ‘the bo’k', how when he was young and asthmatic, reading was his only and best entertainment.
Since then, there has been a sea change in terms of what is available for entertainment, the MP said.
Though the digital variety must pose quite a challenge for publishers, Tharoor said publishers should not see it as such, but rather that all the new technology can only enhance the reader
The conference was also addressed by Holger Volland, the head of the digital initiative of the Frankfurt Book Fair.
- Frankfurt Book Fair launches training campaigns in India - Aug 27, 2011
- Iceland culture on display in Delhi - Sep 11, 2011
- Books may become multi-dimensional experiences (Letter from Frankfurt) - Oct 12, 2010
- Centenary celebrations galore at World Book Fair (Curtain Rasier) - Feb 23, 2012
- 12-day Kolkata Book Fair kicks off - Jan 24, 2012
- Three publishing vets push English literary fiction in India - Apr 11, 2012
- German peace prize awarded to Israeli author - Jun 10, 2010
- Organisers cancel launch of Taslima's book at scheduled venue - Feb 01, 2012
- Delhi Book Fair begins: e-books the flavour this time (Lead) - Sep 01, 2012
- Indian publishers should learn from young authors (Comment) - Oct 13, 2011
- Poetry and culture highlight of India Hay Festival - Nov 09, 2011
- Indian books on spirituality a big draw, says NBT chief - May 12, 2012
- Indian language literature goes to Frankfurt Book Fair - Oct 10, 2011
- Tharoor celebrates 21 years of 'The Great Indian Novel' - Mar 06, 2011
- David Davidar announces new publishing house - May 16, 2011
Tags: belongings, best entertainment, boos, crossing currents, current state, digital printing, digital publishing, digitisation, frankfurt book fair, german book office, jurgen, keynote address, literary content, new era, new media publishing, personal journey, runup, sea change, simultaneity, value chain